Ford Starts Appplying Oculus Rift

It seems that a very optimistic future is awaiting Oculus Rift. Earlier this year, when acquisition of Oculus VR was made by Facebook, Mark Zuckerberg was talking about big chances for Oculus Rift to be applied in different industries. For now, more and more companies are willing to implement this wonderful technology into their production processes.

One of such companies is Ford. Moreover, its management thinks that applying of Oculus can be a turning point in the whole car industry.

The largest advantage of using Oculuc Rift is that it enables to test products and their designs before they are actually produced. Notably, Ford has been using Oculus Rift technology for nearly seven years, making it a cornerstone of its success in production. “What we’re looking for is the perceived quality of vehicles, as a customer would see them,” Elizabeth Baron, virtual reality and advanced visualization technical specialist at Ford, answers to the Forbes interviewer. “We want to be able to see the cars and our designs, and experience them before we have actually produced them.”

For these purposes Ford has a specific facility – Ford Immersion Lab. “We’ve built a large room where we can experience the ‘car’, and it includes huge power wall, with a 15ft x9ft screen displaying at 4K resolution,” told Baron. “We don’t want our colleagues to miss anything!” Here, Ford employees can walk, assess the cars from the customers’ point of view, etc. The VR technology allows closely examining design, interior, exterior, particular parts of the cars, etc. “The way that people perceive things can be very subtle,” Baron says, “so we take a virtual look at the car in very different conditions, simulating bright daylight or a cloudy day, and night time, to see how it would look.” The other valuable advantage of VR technology is that it can be applied at any stage of research.

Ford employees also encourage other companies to start using Oculus Rift, since the advantages it provides are invaluable.