For several years Oculus VR had benn taking part in different events dedicated to VR technology and helding worldwide, including E3, Game Developers Conference and Gamescom. However, it nearly always went unnoticed, with only several people saying about big potential of its ideas and quite good prospects if decent investments are made, but that was it. It was only after Facebook’s acquisition of Oculus VR that broader attention was turned to this company and its product soon became one of the most speculated issues among gamers and developers. Also, Oculus VR became a much desired guest at many events. Among others, this year the company also participated in San Diego Comic Con. The event turned out to be quite unique, as film studios including New Line Cinema, 20th Century Fox, HBO and Legendary Pictures demonstrated the fragments of their films via VR headsets. Apparently this confirms once again what Mark Zuckerberg said after the acquisition: that VR technology is due to alter much more than the gaming only.
The 20th Century Fox Home Entertainment booth provided fans with opportunity to get in touch with its X-Men as part of the promotion of “X-Men: Days of Future Past”. The fans were able to experince exactly what Professor Xavier was doing as well as to share there impressions immediately in their social networks’ accounts via GoPro. The dreads of “The Sleepy Hollow” were also becoming real with the help of Oculus Rift.
Legendary Pictures is one of the first Oculus’s investors. The company has been cooperating with Oculus VR for quite a time. Together, the companies presented “Pacific Rim: Jaeger Pilot” in San Diego. The experiment lasted for three minutes and allowed viewers plunging into the atmosphere of the movie. Guillermo del Toro, who had also tried VR headset on at Comic Con, later confided that he was looking forward to watching the entire game. “Pacific Rim 2” is supposed to be released in 2017.
New Line Cinema organized VR experience for its “Into the Storm” movie, which is expected to be released already on August 8, 2014. The film, starring Sarah Wayne Callies and Richard Armitage, tells about an awe-stricking tornado that had swept over the town of Silverton. Needless to mention, what feelings watching it with the VR headset on the fragment of the film provided.
HBO, creator of The Games of Thrones, decided to demonstrate Ascend the Wall fraction. The fans could locate themselves on the top of the iceberg with characteristic sounds, like wind blowing. The passage lasted for two minutes, which seemed (as fans themselves acknowledged) to be endless.
It’s truly unbelievable how quickly Hollywood movie manufacturers grasped the odds to seize the extensive and hugely potential market Oculus Rift can create in the film industry. And this is not mentioning the fact that Oculus Rift is not even mass distributed yet. Apparently, it takes quite a time to adapt movies to VR concept. Anyway, fans who long to live through their favourite films, have a very bright prospect of this shining ahead if Oculus Rift continues conquering the minds, hearts and soles in a way it is doing it now.